American baby detergent and laundry brand Dreft has partnered with actress Molly Sims to launch its Messiest Baby Contest.

Parents can enter their child into the contest by posting a picture of them on social media using the hashtag #MessiestBabyContest where they will be in with the chance to feature on the cover of Parents magazine, and Sims commented 'As a mother of two, and soon to be three, I understand how messy little ones can get, but also how important it is to encourage messy play – whether that be in the highchair with spaghetti or outdoors in the grass. I'm so excited to partner with Dreft because for many years it's been my little secret to not stressing about the mess and instead enjoying creating so many special memories with my family. I hope we can encourage more families to do the same!'.